Let us assume for a Moment that you need to begin getting people to locate it and have a company online via search engines. And we will also assume that you would like to promote awareness about your company via social media venues. It is all too easy to become immersed in the sea of acronyms and contradictory information related to search engine optimization SEO, search engine marketing SEM, and Social Media Marketing SMM. Many times, freelancers and self proclaimed marketing experts even abuse the conditions and take important concepts from context. Let us put it all into Plain language that any beginner can grasp. Do not worry if a word or two eludes you.
When you have got the basics down pat, you can graduate to learning more about each subject in more detail. Search Engine Optimization, known as SEO, is a preparatory process of creating your site optimized for the search engines to correctly index the content. When we optimize content for the internet, there are several rules of thumb that we follow, and there are some absolutes that we follow as prescribed by Google’s very own best practices criteria which Google is kind enough to openly make available to anyone who fails to do it correctly. Doing this is affectionately called white hat SEO. Doing this wrong or with the aim of manipulation and/or manipulation is tagged as buy instagram followers; much as black and white were colors of hats used in old western films to signify good guys and bad guys respectively.
As recently as the year 2010, SEO and SEM were lumped together collectively under the term SEO, but since that time, both areas have really come into their own respective realms of techniques, strategies, and methods. Search engine optimization is passive but crucial to the marketing procedure. It is essential that a site is optimized well, but not over optimized, which is a phrase used to refer to sites that are meant to manipulate search engine results. Periodically Google Makes changes to the rules that site managers webmasters and marketing people are to follow. As these names seem, they each encompass a set of standards and principles which are affected by the change cute. As an example, the latest Penguin 2.0 change will affect over optimized websites in the search engine rankings. If there is a website marketed without being optimized to some extent the website has been promoted without being prepared like broadcasting a TV commercial without editing it to clean up.